How do SWOT analysis and benchmarking improve market positioning?

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and benchmarking improve market positioning by giving businesses a clear understanding of their internal capabilities and external opportunities. SWOT helps identify areas for improvement and growth, while benchmarking allows businesses to measure their performance against industry standards or competitors, helping them refine strategies to improve their standing in the market.📊🤖📈