What is a UX strategy and how does it align with business objectives?

A UX strategy is a comprehensive plan that focuses on creating an optimal user experience by aligning design decisions with business objectives. It ensures that the user experience supports business goals, such as increasing customer retention, improving conversions, and fostering brand loyalty. By understanding both user needs and business targets, a UX strategy helps prioritize features and design choices that contribute to growth.💬🚀👤